No matter how good looking or technologically advanced a website was during its initial launch, it will eventually get outdated, need to be re-branded, redesigned and updated with the latest algorithms and technologies in order to conform to the regular shifts in consumer Internet use. However, this process brings with it some certain worries and fears that your website redesign might affect your ranking and traffic negatively thereby leading to sharp traffic drops.
Well in this article, we will be talking about some of the causes of these negative effects, how to fix them and how to completely avoid making them.
Redesigning Your Website The Right Way
Very First, it is important to note that you will experience minor traffic drops are for a few days immediately after a redesign. This is totally normal and you shouldn’t be alarmed about it. The traffic drop is usually caused by Google’s need to crawl and index all of your new pages in order to serve the new versions to your users. However, if this traffic decline lasts more than a week and has a traffic decline of more than 10%, then something else is wrong.
Here are some of the most popular reasons and how to fix them:
- You Have an Outdated Sitemap
- Improper/ Broken Redirects
- Changed Contents and Keywords
- Ensure your Robots.txt File is Unblocked